Saturday, 11 November 2017

AdWords

                                     AdWords

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Google AdWords is an internet advertising service developed by Google, wherever advertisers pay to show transient advertising copy, product listings, and video content at intervals the Google ad network to internet users. Google AdWords' system relies part on cookies and part on keywords determined by advertisers. Google uses these characteristics to position advertising copy on pages wherever they suppose it would be relevant. Advertisers pay once users divert their browsing to click on the advertising copy. Partner websites receive a little of the generated financial gain.

AdWords has evolved into Google's main supply of revenue, contributive to Google's total advertising revenues of USD $43.7 billion in 2012. AdWords offers services similar to pay-per-click (PPC) advertising and cost-per-acquisition (CPA) advertising.

The AdWords program includes native, national, and international distribution. Google's text advertisements square measure short, consisting of 1 headline with a most of thirty characters, 2 text lines of thirty five characters every, and a show computer address of forty characters. These mimic what the common search result appears like on Google. Image ads will be one among the many totally different standardized sizes as selected by the Interactive Advertising Bureau (IAB). In might 2016, Google proclaimed its reformatting of ads to assist shoppers and advertisers reach a mobile-first world. The new format, referred to as swollen Text Ads, permits for twenty third a lot of text. This new format is out there on each the Google Search Network and therefore the Google show network. It options 2 headlines with thirty characters every, replacement the quality of one headline with thirty characters. The show computer address has been replaced with 2 fifteen character methods, not as well as the foundation domain.

Sales and support for Google's AdWords division within the us relies in Mountain read, California, with major secondary offices in Hyderabad, Dublin, Singapore, Ann Arbor and ny town. The third-largest U.S. facility is that the Googleplex, Google's headquarters, that is found in Mountain read, California. Google AdWords engineering relies at the Googleplex, with major secondary offices in la and ny.

As of 2011, AdWords portrayed ninety six of Google's revenue.

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